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Staying Alive: Survival Tactics for the Artist by Robin Hopper (Krause Publications) Written by internationally recognized artist & author Robin Hopper, Staying Alive offers practical and encouraging survival strategies for developing a personal lifestyle as a creative artist. Although the content of this book primarily relates to the ceramic arts, the basic information, with its viewpoint toward self-sufficiency and survival as a creative artist, is a paradigm, easily adaptable to the majority of the creative arts.

The book is sprinkled with humor and anecdotes from 45 years of Hopper’s personal experience and incorporates personal life stories by 19 other full-time studio artists, eight individual artists and six couples or partners, selected for the diversity in their work and the variety of personal journeys which have brought them to this place, together with a selection of the work they do. Combined, have more than 500 years of studio experience in the art of Staying Alive. There are tips on business development, self-promotion, pricing and marketing: including Chapter 1, Finding the Real You; Chapter 2, Learning to Be Businesslike; Chapter 3, Pricing and Marketing; and Chapter 4, Promotion and the Development of a Personal Image.

Also included, from four specialists in the field, are chapters on

• Legal considerations
• Financial considerations
• Achieving visibility in the art world
• Photographing works of art

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