Design Revolution: 100 Products That Empower People by Emily
Pilloton, Foreword by Allan Chochinov (Metropolis
Books) In January of 2008, with a thousand dollars, a laptop and an
outsized conviction that design can change the world, rising San
Francisco-based product designer and activist Emily Pilloton
launched Project H Design, a radical non-profit that supports,
inspires and delivers life-improving humanitarian product design.
"We need to go beyond 'going green' and to enlist a new generation
of design activists," she wrote in an influential manifesto. "We
need big hearts, bigger business sense and the bravery to take
action now."
Featuring more than 100 contemporary design products and
systems--safer baby bottles, a high-tech waterless washing machine,
low-cost prosthetics for landmine victims, Braille-based Lego-style
building blocks for blind children, wheelchairs for rugged
conditions, sugarcane charcoal, universal composting systems, DIY
soccer balls--that are as fascinating as they are revolutionary,
this exceptionally smart, friendly and well-designed volume makes
the case for design as a tool to solve some of the world's biggest
social problems in beautiful, sustainable and engaging ways--for
global citizens in the developing world and in more developed
economies alike. Particularly at a time when the weight of climate
change, global poverty and population growth are impossible to
ignore, Pilloton challenges designers to be changemakers instead of
"stuff creators." Urgent and optimistic, a compendium and a call to
action, Design Revolution is easily the most exciting design
publication to come out this year.
Emily Pilloton is the founder and Executive Director of Project H
Design, a global industrial design nonprofit with eight chapters
around the world. Trained in architecture at the University of
California, Berkeley, and product design at the School of the Art
Institute of Chicago, Pilloton started Project H in 2008 to provide
a conduit and catalyst for need-based product design that empowers
individuals, communities and economies. Current Project H
initiatives include water transport and filtration systems in South
Africa and India; an educational math playground built for
elementary schools in Uganda and North Carolina; a homeless-run
design coop in Los Angeles; and design concepts for foster care
education and therapy in Austin, Texas.
Allan Chochinov is Editor in Chief of Core77.com, and writes and
lectures widely on the impact of design on contemporary culture.
I believe that design is problem solving
with grace and foresight. I believe that there’s always a better
way. I believe that design is a human instinct, that people are
inherently optimistic, that every man is a designer, and that every
problem can either be defined as a design problem or solved with a
design solution. And I believe that in an ideal (design) world,
there would be no need for this book, because we as designers would
be more responsible and socially productive citizens than we have
become.
In January 2008, I founded Project H Design
based on these ideals with about $1,000 in savings, two design
degrees, over $70,000 in student loans, “office space” at the dining
room table in my parents’ house, and a lot of frustration with the
design world. Project H—a nonprofit organization supporting product
design initiatives for humanity, habitats, health, and happiness;
one part design firm, one part advocacy group—has seen meteoric
growth since then. Our global chapters have worked on projects
ranging from water transport and filtration systems to educational
devices, retail products co-designed with homeless shelter
residents, therapeutic solutions for foster care homes, and more.
Partner organizations, a committed board of directors and advisors,
and hundreds of volunteers have joined our efforts. Most days
Project H’s “headquarters” is wherever there is Wi-Fi and coffee,
and I like to think of our global “coalition” as relevant everywhere
and based nowhere. As my personal mission has grown into a greater
collective drive, Project H has become, I hope, a means to enable
designers and enable life through design. Its growth has both
surprised me, given my lack of business acumen, and delighted me,
proving that I am not alone in my inability to settle for an
industrial design career that does nothing but perpetuate the
senseless need for, and purchasing of, more stuff.
As a whole, today’s world of design
(specifically product design) is severely deficient, crippled by
consumerism and paralyzed by an unwillingness to financially and
ethically prioritize social impact over the bottom line. We need
nothing short of an industrial design revolution to shake us from
our consumption-for-consumption’s-sake momentum. We must elevate
“design for the greater good” beyond charity and toward a socially
sustainable and economically viable model taught in design schools
and executed in design firms, one that defines the ways in which we
prototype, relate to clients, distribute, measure, and understand.
We must be designers of empowerment and rewrite our own job
descriptions. We must design with communities, rather than for
clients, and rethink what we’re designing in the first place, not
just how we design the same old things. We must constantly find ways
to do things better, through both our designs themselves and the
ways in which we operate as designers.
On a trip to Cuba in 2000, I became
enchanted by the large-scale graphic murals that adorn Havana’s
concrete surfaces. They read, “En cada barrio, revolución,” meaning,
“In every neighborhood, revolution.” The graphics date to the early
1960s, in the years just following the revolution, when Fidel Castro
deployed neighborhood Committees for the Defense of the Revolution
(CDR) to monitor the safety, spending, crime, and
counterrevolutionary activity within each community block. Most of
the murals, which are gorgeous examples of midcentury graphic
design, include the CDR’s crestlike symbol, advertising both the
omnipresence of “revolution” as an idea and the literal omnipresence
of the CDR neighborhood watch¬men.
And while the propaganda reeks of a certain
“Big Brother” totalitarianism, Cuban citizens tend not to view it
that way. The murals’ words are still relevant today, as evidenced
by new versions of the motto appearing in contemporary graffiti and
street art as statements of national identity and individual rights.
During my trip, as I stood admiring one of the murals along El
Malecón, the often-photographed seaside road in Havana, an elderly
man told me, “They are reminders that we can change things.
Revolution is in our blood; it’s who we are. We’ll always fight and
try to make our lives better.” His description, in many ways,
pinpoints both the need and the motivation for this book. Humans
have an instinct to seek out better ways, and designers possess the
toolbox (and responsibility) to deliver solutions that make those
ways accessible and improve life.
As effective designers, we must find
efficiencies, bring new function to daily life, and, we hope, do so
with some grace or beauty. But our constant search for improvement
must extend beyond the things we design to include our own function
as designers. Shouldn’t being a designer mean more than the
traditional model of object maker and creator of more crap?
Shouldn’t we be trusted to make things better? Shouldn’t we be
relied upon as problem solvers in times of crisis? I believe that we
should and we can, and I hope this book makes the case for the value
of such a species of “citizen designers.” In this intro¬duction, you
will find three sections that define the context (“Ready . . .”),
toolbox (“Set . . .”), and actions (“Go . . .”) required for a
design revolution that puts social impact and human needs first.
More than 100 examples in this book’s eight categories are evidence
of the ability of need-based, humanitarian design to empower and
enable individuals, communities, and economies. Design Revolution is
both a reference and a roadmap, a call to action and a compendium.
The good news is that my personal sentiments
are not even remotely uncommon. The tide is turning within design
schools, among emerging designers, and in the offices of global
design consultancies. Social entrepreneurship has emerged as a
business model that effectively supports design for social impact,
providing a sustainable economic framework for the distribution of
empowering design solutions. Sharing knowledge through information
platforms like the Open Architecture Network and the Designers
Accord allows us to more efficiently use and learn from each other’s
best practices. And global efforts with quantifiable aims, such as
the United Nations’ Millennium Development Goals, give us something
to work toward collectively across disciplines. We have, for perhaps
the first time, both the weight of an urgent problem and the power
of a collective toolbox to solve some of the biggest global issues.
It’s a group effort requiring individual commitments. Let’s rally
the troops: In every designer, revolution.
History of Modern Design by David Raizman (Prentice Hall) Design plays an integral part in our lives, surrounding us at home and in the office. The products of design—whether in the form of household products, packaging, fashion, software, industrial equipment, or promotional images in the mass media—can be seen both as objects of beauty and as the result of creative human endeavors.
This insightful, wide-ranging book surveys applied arts and industrial design from the eighteenth century to the present day, exploring the dynamic relationship between design and manufacturing, and the technological, social, and commercial context in which this relationship developed. The effects of a vastly enlarged audience for the products of modern design and the complex dynamic of mass consumption are also discussed. Part of this dynamic reveals that products serve as symbols for desires that have little to do with need or function.
Wide-ranging examples of product and graphic design are shown—and their significance within the history of design explained—including vessels and other objects made from glass, ceramics, plastic, or metal, as well as tableware, furniture, textiles, lighting, housings for electric appliances, machines and equipment, cars, tools, books, posters, magazines, illustrations, advertisements, and digital information. The book also explores the impact of a wealth of new manmade industrial materials on the course of modern design—from steel to titanium, plywood to plastic, cotton to nylon, wire to transistors, and from microprocessors to nanotubes. The research, development, and applications of these technologies are shown as depending upon far-reaching lines of communication, stretching across geographical and linguistic boundaries. In this way, David Raizman reveals the history of modern design as a global history.
As a subject for historical investigation concentrating upon describing and understanding change, the meanings of design may emerge from the study of art history, technology, politics, economics, as well as consumer behavior – that is, we may appreciate the products of design as objects of beauty and creative human endeavor, as efforts of designers to engage with new materials, methods of production, or to promote particular social ideologies, as outcomes of economic conditions within a system of capitalist free enterprise which requires and stimulates ever-expanding markets and increasing levels of consumption, as challenges to that system, and as examples of the complex motivations of the mass market. A plurality of perspectives allows us to think about the considerations of artists, engineers, designers, manufacturers, and consumers in determining the meaning of design history.
The material for this study includes vessels and other objects made from glass, ceramics, plastic, or metal, tableware, furniture, textiles in their use for curtains, carpets, upholstery, clothing, and wall coverings, patterns printed or woven for surface decoration, lighting, housings for electric appliances, machines, and equipment, automobiles and tools, books, posters, magazines, illustrations, advertisements, and digital information. This list, though hardly exhaustive, is sufficiently representative to demonstrate that design plays an integral part of each of our lives. It surrounds us in the home and office in the form of industrial equipment, products, and packaging, and bombards us with promotional images in the mass media.
A survey of three hundred years permits an appreciation of continuity as well as change, and the thoughtful consideration of both of these phenomena is a major theme of this book. It provides for the examination of the rich legacy of craft production, the creative use of natural materials and newer materials that have emerged as a result of industrial or digital technology, the discourse revolving around an artificial and often-contested duality between artist and artisan within the western tradition of the visual arts, the expanding market for the products of design, and the phenomenon of reform and standards as they attempt to regulate and inform that market.
Finally, the Age of Exploration, from the journeys of Columbus and other adventurers at the close of the fifteenth century to the voyages of Captain James Cook in the eighteenth century, created the basis for a cross-cultural fertilization that also forms an integral part of the history of modern design. The transformations in the craft industries that lie at the heart of Part I are, simply put, unthinkable without the economic and cultural interaction that transpired at that time between east and west. Awareness of new processes like the manufacture of porcelain and lacquer in Europe during the eighteenth century, of products like woven silk and cotton, of pastimes like tea-drinking, all profoundly affected the history of design through trade, competition, and travel, stimulating invention, marketing, and unprecedented commercial expansion on a new global scale.
One may also extend this theme further into history, for instance to the techniques of papermaking, invented in China, brought to southern Europe by Muslim civilization, and expanding in Europe with the invention of printing using moveable type in Germany in the fifteenth century.
More recently such expansion has come to include a wealth of new man-made industrial materials, processes, and information, from steel to titanium, plywood to plastic, and cotton to nylon, from wire to transistors, and from microprocessors to nanotubes. The research, development, and applications for these technologies depend upon far-reaching lines of communication stretching across geographic and linguistic barriers. Thus the history of modern design is indeed a "global" history, and it is important to recognize the interconnections between cultures both western and non-western.
The text and illustrations which follow attempt to suggest themes of resonance as well as change in the history of design from the eighteenth through the twentieth centuries. It is my hope that the selection and presentation of the material will encourage students to appreciate design and to examine the relation of both unique and everyday objects to a variety of forces and influences that give them meaning.
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