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Code Name Ginger:
The Story Behind Segway and Dean Kamen's Quest to Invent a
"It's going to change the
world."- Dean Kamen
They came from across the country and from
the lab down the hall. Some left behind lucrative jobs, some moved their
families. Each hand-picked engineer was drawn by the same irresistible lure: the
chance to work with a brilliant, eccentric inventor on a secret project. Dean
Kamen was already a millionaire with an impressive list of medical inventions to
his name, but none of them had excited him like his newest world-changer.
Extraordinary things were happening inside his
This is the unforgettable story of "Ginger,"
officially named the Segway Human Transporter: a self-balancing,
electric-powered people mover that Kamen called "magic sneakers." With the
pacing and excitement of a suspense novel,
Code Name Ginger documents the birth of a marvelous new
technology and the feats of its remarkable inventor, his team of engineers, and
the financiers who pursued them.
Steve Kemper was the only journalist granted
complete access to the Ginger project as the machine was designed, prototyped,
and readied for manufacture. He takes us inside a world of ingenious
engineering, in which improbable ideas become real: wheelchairs climb stairs,
scooters balance on two wheels, polluted water is made clean. He reveals Kamen
as few have seen him: in the heat of invention, racing against time, caught
between his idealistic beliefs and his obsession to make Ginger a commercial
success. He chronicles the wheeling and dealing of high-rolling investors and
New Economy kingpins from John Doerr to Steve Jobs. He records the endless
delays and the venture capital feeding frenzy. And he delivers vital business
lessons about leadership, entrepreneurship, marketing, and innovation while
recounting a technological adventure that will be studied and argued about for
decades.
For anyone who has ever wondered what it was
like inside Thomas Edison's lab or the Wright Brothers' garage, here is the
twenty-first century equivalent. Step inside Dean Kamen's laboratory and
discover the thrills and risks of invention. The Segway's story,
Code Name Ginger, like the machine itself, is appreciated best by
climbing aboard and taking a ride.
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